A redesign of HP Notebooks. Rather than having the customer just purchase the laptop, we wanted to give them an experience while purchasing, opening and using the product. Asked by Hewllet Packard to make their brand relvant to our generation. Collaborators include, Orlando Sanabria, Erin Ong, Priscilla Jimenez.

The product line was reduced to 3 models. Reducing the packaging, allowing the package to be reused as a laptop bag. This allowed us to maximize the number of units we were able to put in a standard shipping box. In turn reducing HPs energy costs.

Redesign included:
Identity
Retail space
Product
Packaging
Business model